IS THERE A difference?

When roasting we keep in mind the factors that we feel makes a well-balanced cup of coffee that allows for aroma, pushes forward the coffee's notes plus has healthy benefits. 

Differences and benefits of light, medium or dark roast

1. Light roast coffee is roasted for the shortest amount of time, so the coffee beans retain much of their original flavor, making it a more acidic roast. It's also rich in antioxidants and more caffeinated than the other roasts.
2.  Medium roast coffee is the perfect middle ground with the most body and richness of flavor. It’s also the richest in health-boosting antioxidants.
3. Dark roast coffee is roasted the longest, creating a stronger taste that’s more smoky and can lend towards acidic. It packs the least amount of caffeine and may boost the antioxidant glutathione.

​Healthy Benefits
Light and medium roasts are most potent in the polyphenol chlorogenic acid (CGA*), a powerful antioxidant that gives coffee its health-boosting benefits. 

CGA is  a powerful antioxidant that gives coffee its health-boosting benefits. CGA helps with everything from reducing inflammation to repairing cell damage to lowering cholesterol and improving your complexion. This important polyphenol can even help boost energy levels and immunity by fighting pesky antibodies. Since CGAs are decreased in the roasting process, dark roasts contain far fewer.

Although light, medium, and dark roast coffees all have their own unique flavor health benefits, and caffeine content, we think medium roast has the perfect balance of each extreme.

​Our Roast of Choice
We found that in a medium roast coffee, you're getting a moderate amount of caffeine, a potent dose of the health-promoting antioxidant, chlorogenic acid (CGA), and a robust flavor with the perfect body and aroma and hedges well with milk. 

We make an effort to stay away from dark roasting for many reasons:  it lends to a heavy roasted BITTER taste, less caffeine and less health benefits.  

Feeling Good While Drinking Coffee
You can feel good in many ways when you drink our coffee. With every sip you are helping youth crisis and child trafficking. Through our non profit, we work with at -risk youth in anti-trafficking education, job skills training in coffee industry by imparting value and cultivating leaders- that every life matters and our youth learn skills to bloom into greater opportunities.  Learn More >

creds
​ https://www.webmd.com/food-recipes/features/coffee-new-health-food#1
https://spinalresearch.com.au/not-caffeine-coffee-need-talk-chlorogenic-acid/

---